More than 100,000 people work at Google, and the company’s offices and R&D centers are located in all continents. Google’s portfolio is rich with applications that are offered globally and are used by billions of people around the globe. From 2015, Google is a child company of Alphabet and works in the area of internet and computing research, advertisement and marketing technologies, and cloud computing. The company was reorganized to distinguish between its other projects. Almost everybody in the world knows about its first product – Google Search. Google is one of the most reputable and influential companies in the world. The company recognizes its responsibility for the privacy and confidentiality of user data because Google Drive stores personal information on Google’s servers. The product will be promoted through targeted advertising using AdWords, pre-installing on Chromebooks and Android devices, and integrating it with Chrome web-browser. Google Drive differentiates itself by offering integration with office applications, collaboration functionality, flexible pricing scheme for organizations, and unique user experience. Because there are already established products in this area, market readiness is at the high level. Individuals receive rates that are similar in products offered by competitors. The prices are higher than the competition for corporate users. The service is targeted at individuals, students, and businesses. The product is developed because of positive forecasts regarding the cloud storage market size and value. Google’s service offers 15 GB of storage for free, and an ability to extend the volume by purchasing subscription. There are several products in the market, and Google Drive joins them in the competition.

Google drive plans for business